Sitting in a café in Tel Aviv with a midnight chocolate cake and coffee, Schirete could only think of the delight that came with every bite of the cake when all of a sudden, Boom! The street lights blew dark, glass showered from all directions, and balconies tore in half. A car exploded around the corner.
Without hesitation, she ran towards the explosion to face the situation head on and do what needed to be done. This was the defining moment that continues to drive Schirete to approach every situation with a “make it happen” attitude.
Schirete is a writer of numerous published articles, news releases and communication materials, all of which produced positive results. She attributes her success to a strong marketing background and a “clever pen” that give her the ability to transform words into outcomes.